Turning Bad Fortune Into Good Business
The housewares business thrives as a business that creates simple solutions to everyday problems. And the business is reminded from…
air quality
Blueair Launches Digital, Social Media Campaign
Blueair has launched its first digital marketing and advertising campaign in the U.S. in a move to boost awareness of…
Blueair, Gracious Home Team On ‘Breathe Smarter’ Shops
Blueair has teamed up with Gracious Home to develop shop-in-shop brand concepts for its air purifiers in two of the…
Blueair Showcases Air Purifying Technologies
Blueair is featuring its Aware air sensor, Sense+ air purifier and Blueair Friend app at the International Home + Housewares…
Coway Launches Connected Air Purifier
Coway, a Korean manufacturer of home environment appliances, unveiled its first U.S.-available product for the connected home, Airmega, a WiFi…
Winix Launches Connected Air Purifier
Winix has launched its first WiFi enabled air purifier, the HR1000, at the International Home + Housewares Show. “The way…
Blueair Receives Good Design Award
The Chicago Athenaeum: Museum of Architecture and Design, and the European Centre for Architecture Art Design and Urban Studies, awarded…
Blueair Receives Envisioneering Innovation, Design, Style Awards
Blueair’s Sense+ air purifier, Aware air monitor and Friend app have won three Envisioneering innovation, design and style awards for…
Southern California Gas Leak Fuels Blueair Air Purifier Sales
Blueair has reported a rise in air purifier sales in southern California due to the concern of chemical levels in…
Rowenta Names ‘Tox Doc’ Brand Ambassador For Air Purifier Line
Rowenta, a Groupe SEB company, has appointed environmental and space toxicologist Dr. Noreen Khan-Mayberry as expert brand ambassador for the Intense Pure…
Rowenta Rolls Out Air Purifier Line To Retail Market
Rowenta has rolled out its Intense Pure Air cleaners to the retail market. Offered in two sizes, the bedroom version…
Blueair Establishes New Asia, EMEA Sales Offices
Blueair has established Blueair Asia (excluding China) and Blueair EMEA. Jonas Holst will lead Blueair Asia and will be located…
Blueair Updates Global Website
Blueair has launched a new, redesigned version of its global website. The company said it updated the site to provide…
Brondell Enters Air Purifier Category With O2+ Lineup
Brondell has entered the air purification category with the introduction of its O2+ Air Purifiers. The company, which introduced a…
IQAir North America Wins Two Telly Awards
IQAir North America, Inc. was recently honored with two first place Telly Awards for its online video, “IQAir’s HealthPro Plus:…
Bona And Healthy Child Healthy World Celebrate Partnership
Hardwood floor care manufacturer Bona U.S. has once again partnered with Healthy Child Healthy World, to help educate families about…
Blueair Names Waller Global Chief Marketing Officer
Blueair has appointed Annika Waller as the company’s first global chief marketing officer. Waller will report directly to Bengt Rittri,…
Blueair Launches Operations In India
Blueair has entered the home environment market in India. The company has launched operations in the country and said it…
Volvo Brings Blueair Pro XL Air Purifier To Showrooms
Volvo Cars has partnered with Blueair to bring the company’s Pro XL air purifiers to its showroom locations worldwide, including…
Febreze Air Purifier Launches At CVS
Timed with the start of spring allergy season, the licensed Febreze tabletop air purifier has launched in select CVS stores…