amazon prime day
According to Target, millions of customers shopped hundreds of thousands of items across the retailer’s assortment— from home décor and housewares to clothing, toys, electronics and more— during Target’s Deal Days, two days of online savings on July 15 and 16.
According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
Amazon’s annual Prime Day summer sales event will also mark the launch of Conair’s new initiative that will include a new Amazon brand store and new image that company officials said will encourage consumers to “be the pro.”
As it builds its position on the e-tailer’s marketplace site, Lamps Plus will debut its first Amazon Live video as part of the annual Amazon Prime Day event.
Housewares and home products will play a key role in Target’s Deal Days promotions that will run over two days beginning July 15. Sale items will be available at Target.com.
Following Amazon’s announcement of its annual Prime Day, which this year will be held over two days on July 15 and July 16, Target will go head-to-head with the e-commerce giant with its Target Deal Days.
Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.
Target said it had its highest single day of traffic and sales for the year on Tuesday, July 17, as the retailer offered deals on a host of products, including housewares, in an effort to combat Amazon’s Prime Day.