Prime Day has become an event, according to market research firm A.T. Kearney, with 63% of Amazon.com customers planning their participation in the promotion four days before its launch, but that doesn’t mean the e-tailer is the only company that benefited from the occasion.
amazon prime day
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.
Target said it had its highest single day of traffic and sales for the year on Tuesday, July 17, as the retailer offered deals on a host of products, including housewares, in an effort to combat Amazon’s Prime Day.
eBay is the latest reseller of products to offer shoppers special deals on a host of items during the same time frame of Amazon’s Prime Day.