According to Digital Commerce 360, Amazon set another Prime Day record, with sales surpassing last year’s 48-hour event by 45.2%.
amazon prime day
After holding Prime Day in India in August, Amazon just wrapped the two-day event across 19 additional countries, delivering big sales for small businesses and big savings for Prime members in the U.S., U.K., U.A.E., Turkey, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Brazil, Belgium, Austria, and Australia.
Amazon will kick off Prime Day at 12 a.m. Pacific time and 3 a.m. Eastern time on October 13 in 19 countries worldwide, offering its Prime members exclusive access to more than one million deals on toys, electronics, fashion, Amazon devices and products for the home, among other categories.
According to published reports, Amazon has scheduled Prime Day for October 13.
According to Target, millions of customers shopped hundreds of thousands of items across the retailer’s assortment— from home décor and housewares to clothing, toys, electronics and more— during Target’s Deal Days, two days of online savings on July 15 and 16.
According to a study from marketing technology and analytics agency Adlucent, consumers planning to take advantage of Amazon Prime Day remain enthusiastic about the e-tailer. But the shopping doesn’t stop there, as approximately 68% of consumers will explore beyond Amazon, comparing products and prices on other sites.
Amazon’s annual Prime Day summer sales event will also mark the launch of Conair’s new initiative that will include a new Amazon brand store and new image that company officials said will encourage consumers to “be the pro.”
As it builds its position on the e-tailer’s marketplace site, Lamps Plus will debut its first Amazon Live video as part of the annual Amazon Prime Day event.
Housewares and home products will play a key role in Target’s Deal Days promotions that will run over two days beginning July 15. Sale items will be available at Target.com.