Overstock Debuts Expanded 3D, AR Experience
Overstock.com has launched what it said is the world’s largest omnichannel 3D and augmented reality experience in e-commerce.
augmented reality
Macy’s New Technology Programs Creating Virtual Furniture Opportunities
Macy’s is employing technology to make the customer experience more convenient, efficient and fun by employing virtual and augmented reality.
New Technology Boosts Wayfair’s Presentation Potential
Wayfair has launched a mixed-reality commerce experience on Helio and available via the first-ever spatial computing web browser from Magic Leap.
Wayfair Launches 3D University
In an effort to accelerate the furniture industry’s use of 3D imagery, Wayfair has launched Wayfair 3D University, touted by the retailer as the industry’s first comprehensive curriculum of 3D-modeling standards for home furnishings suppliers and manufacturers.
Wayfair Integrates 3D Function Into Android Devices
Android device users can now access Wayfair’s 3D visualization feature.
Overstock Adds Augmented Reality To Android App
Overstock.com is introducing augmented reality to its Android shopping app, updated to feature Google’s ARCore technology.
VR/AR Association Names Overstock’s Goyal Retail Chair
Overstock.com’s svp/software engineering, Amit Goyal, has been named chair of the VR/AR Association’s global retail and e-commerce committee.
Pottery Barn Advances Augmented Reality App
Williams-Sonoma, Inc. recently launched the Pottery Barn 3D Room View, a new augmented reality (AR) application available on iOS for iPhone and iPad.
Overstock App Earns Web Marketing Award
For the sixth consecutive year, the Web Marketing Association has named Overstock.com a Mobile Web Award winner, this year in the Best Retail Mobile Application category.
Williams-Sonoma To Acquire Augmented Reality Technology Company
Williams-Sonoma has signed an agreement to acquire Outward, a 3D imaging and augmented reality platform for the home furnishings and décor industry, for an all cash price of $112 million.
Wayfair Adds GE Major Appliances To Assortment
Wayfair has expanded its current appliance offering to include major appliances from GE and GE Profile.
Target Rolls Out Augmented Reality Technology
Target has rolled out a new augmented reality feature on its mobile website called See It In Your Space.
Lowe’s Taps Into Augmented Reality With Mobile Design Apps
Lowe’s is launching two mobile apps using Apple’s new ARKit capabilities, Measured by Lowe’s and Envisioned by The Mine, to provide augmented reality designing options for consumers.
Overstock Enhances Shopping App With Augmented Reality
Overstock.com has added augmented reality to its iOS shopping app to help consumers purchase products for their homes.
Lowe’s Develops In-Store Navigation With Augmented Reality
More retailers, ranging from Wayfair to Williams-Sonoma, have been establishing augmented and virtual reality initiatives and Lowe’s has joined them with the launch of its Lowe’s Vision: In-Store Navigation app.
Pottery Barn Launches Augmented Reality Shopping Experience
As part of its drive to enhance the shopping experience with technological innovation, Williams-Sonoma is launching its first Tango augmented reality application and rolling out 3D room design and product visualization tools developed for the Pottery Barn and PBteen brands.
Lowe’s Introduces Virtual Reality Learning Experience
Lowe’s has introduced its Holoroom How To, an on-demand virtual reality skills clinic and the latest version of its immersive design and visualization tool, the Innovation Labs’ Holoroom experience.
Wayfair Expands 3D Access
As part of its expanding 3D initiative, Wayfair.com has announced that its augmented reality app, WayfairView, is available on the Asus Tango enabled ZenFone AR.
Wayfair Advances Television, Virtual Reality Programs
Wayfair is building on key existing programs involving television partnerships and virtual/augmented reality.
Wayfair Expands Augmented Reality Initiative
Shoppers now can get Wayfair’s augmented reality application, WayfairView, on Lenovo’s Phab 2 Pro, the world’s first Tango-enabled smartphone.