Macy’s is employing technology to make the customer experience more convenient, efficient and fun by employing virtual and augmented reality.
Wayfair has launched a mixed-reality commerce experience on Helio and available via the first-ever spatial computing web browser from Magic Leap.
In an effort to accelerate the furniture industry’s use of 3D imagery, Wayfair has launched Wayfair 3D University, touted by the retailer as the industry’s first comprehensive curriculum of 3D-modeling standards for home furnishings suppliers and manufacturers.
Android device users can now access Wayfair’s 3D visualization feature.
Overstock.com’s svp/software engineering, Amit Goyal, has been named chair of the VR/AR Association’s global retail and e-commerce committee.
Williams-Sonoma has signed an agreement to acquire Outward, a 3D imaging and augmented reality platform for the home furnishings and décor industry, for an all cash price of $112 million.
Lowe’s is launching two mobile apps using Apple’s new ARKit capabilities, Measured by Lowe’s and Envisioned by The Mine, to provide augmented reality designing options for consumers.
Overstock.com has added augmented reality to its iOS shopping app to help consumers purchase products for their homes.
More retailers, ranging from Wayfair to Williams-Sonoma, have been establishing augmented and virtual reality initiatives and Lowe’s has joined them with the launch of its Lowe’s Vision: In-Store Navigation app.
As part of its drive to enhance the shopping experience with technological innovation, Williams-Sonoma is launching its first Tango augmented reality application and rolling out 3D room design and product visualization tools developed for the Pottery Barn and PBteen brands.
Lowe’s has introduced its Holoroom How To, an on-demand virtual reality skills clinic and the latest version of its immersive design and visualization tool, the Innovation Labs’ Holoroom experience.
Wayfair is building on key existing programs involving television partnerships and virtual/augmented reality.