b8ta

Retail
Macy’s Acquires Minority Stake In b8ta

Macy’s has acquired a minority stake in b8ta and will use the latter’s software platform to scale The Market @ Macy’s concept launched earlier this year.

Retail
Lowe’s Advances Smart Home Retail Concept

Lowe’s is testing a store-within-a-store concept to merchandise and educate consumers on connected and smart home devices. The “SmartSpot powered by b8ta” retail experience is a partnership with b8ta, a retail technology service provider.