Meijer is promoting itself as a back-to-campus shopping destination in the Midwest with a series of events that focused on 40,000 incoming college freshmen, and their parents, in its market area.
Target is gearing up for the back-to-school selling season with the rollout of several new features for students ranging from elementary age students to those heading off to college in the fall.
Retailers are getting an earlier start on the back-to-school selling season this year and plan to invest more in marketing efforts to consumers, a recent report from RetailMeNot revealed.
Students shopping for back to campus expect to spend more online, according to a study by Branding Brand. The study…
Kmart is launching a range of initiatives to promote itself as a trend-smart, value-conscious retailer and those have influenced its…
J.C. Penney is offering its customers a host of promotions and features to navigate the back-to-school shopping season. The retailer…
With the back-to-school shopping season in full swing for many across the U.S., Target has enlisted students to oversee its…
More than three-in-four back-to-school shoppers said they plan to increase their spending year-over-year, with most saying they plan to visit…
With the Fourth of July holiday now in the rearview mirror, Office Depot is gearing up for the back-to-school shopping…
The back-to-school/college shopping season may be in full swing, but a recent survey from the National Retail Federation found that…