According to consulting firm Deloitte, 2019 back-to-school spending should come in flat to slightly higher versus last year, likely up about 1.8%, with gains largely occurring online.
back to school
Amazon has launched its Off-to-College store, which the retailer characterizes as the ultimate destination for college shopping needs, with home decor and housewares playing a key role.
The registry marketplace in recent years has continued to evolve and move beyond key life moments such as weddings and the birth of a baby.
Deloitte, in analysis of its 2018 Back-to-College Survey, has determined that consumer enthusiasm for online back-to-school shopping isn’t shifting toward digital channels in the way it once was.
Consumer spending for the back-to-school/college shopping season is expected to be slightly less than 2017, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics.
With an eye toward the back-to-school selling season, Walmart is launching several new initiatives that the retailer said will ease the shopping experience for parents and students as kids head back to the classroom.
As summer rolls on, Staples is introducing the company’s 2018 back-to-school collection, which it describes as an extensive assortment of national name brand and exclusive products at affordable prices available in stores across the U.S. and online.
Walmart advanced in the second quarter, gaining both store and digital sales, as the retailer continued to ramp up its e-commerce and technology investments.