Promocodes.com surveyed 2,000 American parents as this back-to-school season began, and the deals facilitator asserted that 99.3% of the K to 12 parents surveyed plan to do some kind of back-to-school shopping with the average spend per child at $221.24.
back to school
According to consulting firm Deloitte, 2019 back-to-school spending should come in flat to slightly higher versus last year, likely up about 1.8%, with gains largely occurring online.
Amazon has launched its Off-to-College store, which the retailer characterizes as the ultimate destination for college shopping needs, with home decor and housewares playing a key role.
The registry marketplace in recent years has continued to evolve and move beyond key life moments such as weddings and the birth of a baby.
Deloitte, in analysis of its 2018 Back-to-College Survey, has determined that consumer enthusiasm for online back-to-school shopping isn’t shifting toward digital channels in the way it once was.
Consumer spending for the back-to-school/college shopping season is expected to be slightly less than 2017, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics.
With an eye toward the back-to-school selling season, Walmart is launching several new initiatives that the retailer said will ease the shopping experience for parents and students as kids head back to the classroom.
As summer rolls on, Staples is introducing the company’s 2018 back-to-school collection, which it describes as an extensive assortment of national name brand and exclusive products at affordable prices available in stores across the U.S. and online.