As consumers are spending more time at home during this time of social distancing, many are looking to the comforts of the kitchen to provide some normalcy. Others are delving into home cooking and baking projects that they never felt they had the time for before now. However, none have become more popular than baking bread. Yeast and flour have been in short supply around the country, while social media pages have been inundated with photos of homemade baguettes, sourdoughs and challahs.
Harold Import Co. is making it easier to get kids in the kitchen with the addition of its new baking set for kids. According to the company, the Mrs. Anderson’s Kids Baking Set includes all the perfectly sized essentials needed for budding chefs to bake at home.
Consumers in the U.S. are expanding purchasing beyond the essential needs of their families to incorporate more creature comforts into their extended stay-at-home living situations, according to weekly retail tracking data from The NPD Group.
Pottery Barn Kids, Pottery Barn Teen and Pottery Barn have launched Flour Shop by Pottery Barn Brands, a colorful home furnishings collaboration with Amirah Kassem of Flour Shop, a bakery known for its signature treats and social media-famous “Rainbow Explosion Cake.”
Harold Import Company (HIC) is debuting several new baking tools. The products made their debut at the Atlanta Market, and will also be on hand for the summer edition of the Las Vegas Market.
Wilton is introducing its new Versa-Tools, a collection of multi-functional kitchen and baking tools, to the market this summer.
Corelle Brands has launched the Tosi by Pyrex collection of decorated glass food storage containers.
Dr. August Oetker, a privately-held German company within the food and beverage market, is set to acquire Wilton Brands from TowerBrook Capital Partners. The transaction is expected to close before the end of the year, but other financial information has not been disclosed.
Handstand Kitchen has debuted new unicorn-themed baking kits for cakes, cupcakes and cookies.