SodaStream has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream global campaign to date features hip-hop star Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season.
SodaStream is launching bubly drops, marking its first partnership for the sparkling water appliance brand in North America since joining PepsiCo. The new collaboration brings the bubly brand’s bright flavors and bold personality to the SodaStream platform, enabling consumers to create their ideal customized beverages at home.
Capresso has launched an online Iced Tea Sip & Save feature that shows how much consumers can save by conveniently brewing custom iced tea at home with its Iced Tea Maker versus buying it ready-made or at a café.
Slightly more than 18 months after being acquired by global beverage giant PepsiCo in a deal valued at $3.2 billion, SodaStream is enjoying expansion in sales of its consumer home carbonation products, including carbonation machines, CO2 cartridges, syrups, concentrates and other water flavorings.
Plum is expanding its distribution network as it moves forward in its next chapter of global growth for its wine appliance. The company has partnered with Eastern Marketing, Maple Distributing, and Pinnacle Sales Group to position Plum for increased widespread distribution in U.S. markets beginning May 2020.
Kalorik is capitalizing on its technological and manufacturing expertise, offering an array of new multi-functional appliances including air fryers and beverage makers. The company has also partnered with a renowned artist to launch a new kitchen electrics collection.
SodaStream has expanded its leadership team with the addition of Matt Kahn as the new chief marketing officer at SodaStream USA.
Kraft Heinz, the global food and beverage company known for its portfolio of iconic household brands, has selected global brand consultancy Brand Central for a licensing program to extend the company’s best-selling brands into new lifestyle, food and beverage consumer product categories.
PicoBrew is expanding the capability of its Pico C home brewer with the launch of its Craft Beverage Bundle, which company officials said will allow consumers to make cold brew coffee and kombucha at home.
Bonne O Holdings, a beverage system developer, recently closed on the final tranche of its $7.5 million in Series B financing.
Tapping into consumer beverage trends, Arc International has debuted a wide variety of new glassware designs and coordinating collections.
SodaStream is launching its “Proud to be Green” Earth Day challenge as part of what company officials said is its on-going effort to reduce the use of single-use plastics.