Black Friday was tops again for holiday traffic during the 2019 retail season, according to ShopperTrak.
Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.
A record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year, an increase of 14% over last year’s 165.8 million, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
Following what Walmart termed a successful Black Friday sale event, Cyber Monday launched on Walmart.com at 12:01 a.m. ET on Monday, December 2. Customers will be able to shop thousands of deals and hundreds of exclusive products that can only be found on Walmart.com, including in home and housewares, the company said.
Black Friday remains a meaningful date even as retailers stretch out the promotion to as long as a week. About 17% of consumers responding to The NPD Group’s 2019 Holiday Purchase Intentions Survey said they plan to wait to start their holiday shopping on Black Friday itself.
According to Deloitte’s Pre-Thanksgiving Pulse Survey, 79% of consumers plan to shop for holiday gifts between Thanksgiving and Cyber Monday, with more spending shifting online.
Bed Bath & Beyond is launching its first-ever national television and radio advertising campaign to highlight the retailer’s Black Friday savings event, which is offering its lowest prices of the season and for the first time ever, a 25% off entire purchase in-store only coupon.
In its approach to Black Friday week, Amazon is going large and then some, with new bargains popping up constantly, more Deals of the Day and deeper discounts than ever before, the company said.
With the holidays coming, Meijer has set a series of promotions for the week of Thanksgiving and through Black Friday weekend and the return of a Santa Bucks special savings event on Saturday, November 30.
Kohl’s is looking to inspire gift givers with product newness and a range of deals this holiday season. The retailer said that its new marketing campaign, “New Gifts at Every Turn,” will recognize and reward the gift giver’s effort, excite customers with product newness and spotlight Kohl’s Cash.