ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18 through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.
So, just what does tick off consumers shopping for the holidays?
With initial reports indicating that holiday shopping over the Thanksgiving holiday weekend into Cyber Monday was strong, it appears that housewares played a key role in the positive sales momentum in stores and online.
For the five-day shopping period from Thanksgiving Day through Cyber Monday, Wayfair said it has achieved a 58% increase year over year in direct retail gross sales, defined as dollars of order intake, on products including home furnishings and housewares.
The Thanksgiving weekend period was busy, particularly cold in some places, and productive from a retail perspective, market research firms analyzing sales data and at least one key retailer already have reported.
Analysis from Checkout, an NPD Group receipt mining service, demonstrates that the average amount spent online per buyer on Thanksgiving Day and Black Friday 2017 exceeded what was spent at brick-and-mortar stores on the same days by more than 20%, the market research firm stated.
An estimated 164 million people are planning to shop Thanksgiving Day through Cyber Monday, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
In its own take on the holiday, eBay is launching Better than Black Friday deals, giving shoppers early access to discounts by matching or beating competitor Black Friday circular deals ahead of the Thanksgiving weekend.
According to Adobe Digital Insights, United States online holiday spending looks to increase 14.8% year-over-year to $124.1 billion.
Consumers may have flooded stores over the Thanksgiving holiday weekend, but their spending rates were lower than 2016, according to data from The NPD Group’s Checkout service.
According to the National Retail Federation, more than 174 million Americans shopped in stores and online during the just-concluded Thanksgiving Day through Cyber Monday holiday weekend period.
The International Council of Shopping Centers released its Thanksgiving Weekend Shopping Report, which estimated that more than 145 million adults spent time at malls and shopping centers in the period and spent on average $377.50.
Early returns from Black Friday and the Thanksgiving holiday weekend sales were strong as initial data shows more consumers were shopping online for their gift-giving needs.
Adobe has released its online shopping predictions for the upcoming holiday season.