J.C. Penney is kicking off holiday shopping in mid-October with new brands and deals to get customers in the spirit of saving, offering Black Friday pricing throughout November, and capping off with value on all holiday gifts through December.
Target is bringing back its Target Deal Days on October 13 and 14, the same dates as Amazon’s Prime Day. Target’s Deal Days will kick off a holiday season that will feature nearly 1 million more deals than last year, Black Friday pricing all November long and an extended price match guarantee.
After reviewing changing customer shopping behaviors and speaking with customers over the past six months, Walmart plans to address three key shopping trends expected for this unique holiday season: an increase in online shopping, evolving wish lists and the need for a fast, easy and safe shopping experience.
As it faces an unusual end of the year, when COVID-19 will continue roiling retail, Target has begun laying out its holiday plans including early promotions and a major expansion of the products the company provides under its delivery and pickup initiatives.
Black Friday was tops again for holiday traffic during the 2019 retail season, according to ShopperTrak.
Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.
A record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year, an increase of 14% over last year’s 165.8 million, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
Following what Walmart termed a successful Black Friday sale event, Cyber Monday launched on Walmart.com at 12:01 a.m. ET on Monday, December 2. Customers will be able to shop thousands of deals and hundreds of exclusive products that can only be found on Walmart.com, including in home and housewares, the company said.
Black Friday remains a meaningful date even as retailers stretch out the promotion to as long as a week. About 17% of consumers responding to The NPD Group’s 2019 Holiday Purchase Intentions Survey said they plan to wait to start their holiday shopping on Black Friday itself.
According to Deloitte’s Pre-Thanksgiving Pulse Survey, 79% of consumers plan to shop for holiday gifts between Thanksgiving and Cyber Monday, with more spending shifting online.
Bed Bath & Beyond is launching its first-ever national television and radio advertising campaign to highlight the retailer’s Black Friday savings event, which is offering its lowest prices of the season and for the first time ever, a 25% off entire purchase in-store only coupon.