BJ’s Wholesale Club has revealed its Black Friday deals and doorbusters, including early access to Black Friday savings on a range of housewares.
Target is introducing what it is calling “HoliDeals,” featuring thousands of deals throughout the season on items like décor, electronics, toys and more. HoliDeals kicks off this week with the reveal of the retailer’s Black Friday ad and a two-day Black Friday Preview Sale featuring four times the number of deals compared to last year, the company said.
Lowe’s is tying Super Bowl tickets into its Black Friday promotion.
For its three-day Black Friday promotional event, beginning November 28, Bed Bath & Beyond will, for the first time, offer customers a 25% off entire purchase in-store only coupon.
More consumers in the U.S. said they intend to go into physical stores on Black Friday this year than in 2018, at 39%, up two points from the results in the same survey conducted last year from Genesys, which provides omnichannel customer experience and contact center services.
ShopperTrak store traffic data for the Sunday before Thanksgiving Day, November 18 through Saturday, December 29, 2018, came in with slightly lower overall totals versus the period in the year earlier, but late season shoppers helped ensure that brick-and-mortar retailers saw a relatively successful holiday sales period before the calendar flipped to 2019.
So, just what does tick off consumers shopping for the holidays?
With initial reports indicating that holiday shopping over the Thanksgiving holiday weekend into Cyber Monday was strong, it appears that housewares played a key role in the positive sales momentum in stores and online.
For the five-day shopping period from Thanksgiving Day through Cyber Monday, Wayfair said it has achieved a 58% increase year over year in direct retail gross sales, defined as dollars of order intake, on products including home furnishings and housewares.
The Thanksgiving weekend period was busy, particularly cold in some places, and productive from a retail perspective, market research firms analyzing sales data and at least one key retailer already have reported.
Analysis from Checkout, an NPD Group receipt mining service, demonstrates that the average amount spent online per buyer on Thanksgiving Day and Black Friday 2017 exceeded what was spent at brick-and-mortar stores on the same days by more than 20%, the market research firm stated.
An estimated 164 million people are planning to shop Thanksgiving Day through Cyber Monday, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
In its own take on the holiday, eBay is launching Better than Black Friday deals, giving shoppers early access to discounts by matching or beating competitor Black Friday circular deals ahead of the Thanksgiving weekend.
According to Adobe Digital Insights, United States online holiday spending looks to increase 14.8% year-over-year to $124.1 billion.