According to a new survey from Deloitte, three-quarters of Americans plan to shop over the Thanksgiving holiday weekend, spending an average of $427 between Thanksgiving Day and Cyber Monday.
Nearly 7 in 10 Americans said they are planning to or considering shopping over the Thanksgiving holiday weekend, according to a survey from the National Retail Federation.
The holiday 2017 shopping season will be the first when more consumers in the U.S. start shopping in the mid-season Thanksgiving weekend through Cyber Monday period rather than later, according to The NPD Group.
The first 34 days of the holiday season saw significant gains for e-commerce operations, comScore reported, with mobile driving sales higher.
From Thanksgiving Day through Cyber Monday, Wayfair’s direct retail gross sales, defined as dollars of order intake, increased 52% versus the 2015 holiday, the company reported, while total overall gross sales advanced 46% in the period year over year.
According to the 2016 International Council of Shopping Centers Thanksgiving/Black Friday shopping report, three quarters of Americans spent the same or more this year than last year, and 44% of that spend was on gifts.
Early results from holiday shopping over the Thanksgiving weekend were a mixed bag as more consumers visited their favorite stores and websites, but spent less on average, according to the National Retail Federation.
With the election behind them, consumers seem to be eager to see the deals retailers will offer for the biggest shopping weekend of the year, with 59% of Americans— an estimated 137.4 million people— planning to or considering shopping during Thanksgiving weekend, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
According to Deloitte, 76% of Americans plan to shop over the Thanksgiving holiday weekend.
After almost tripling its online product assortment this year from eight million to more than 23 million items, Walmart is offering its largest Cyber Week assortment to date and kicking off the promotional period the day after Thanksgiving with online specials.
The decision by some leading retailers to open their stores on Thanksgiving Day continues to stir debate about the financial benefits of giving consumers the option to shop on the holiday.