Consumers may have flooded stores over the Thanksgiving holiday weekend, but their spending rates were lower than 2016, according to data from The NPD Group’s Checkout service.
According to the National Retail Federation, more than 174 million Americans shopped in stores and online during the just-concluded Thanksgiving Day through Cyber Monday holiday weekend period.
The International Council of Shopping Centers released its Thanksgiving Weekend Shopping Report, which estimated that more than 145 million adults spent time at malls and shopping centers in the period and spent on average $377.50.
Early returns from Black Friday and the Thanksgiving holiday weekend sales were strong as initial data shows more consumers were shopping online for their gift-giving needs.
Adobe has released its online shopping predictions for the upcoming holiday season.
According to a new survey from Deloitte, three-quarters of Americans plan to shop over the Thanksgiving holiday weekend, spending an average of $427 between Thanksgiving Day and Cyber Monday.
Nearly 7 in 10 Americans said they are planning to or considering shopping over the Thanksgiving holiday weekend, according to a survey from the National Retail Federation.
The holiday 2017 shopping season will be the first when more consumers in the U.S. start shopping in the mid-season Thanksgiving weekend through Cyber Monday period rather than later, according to The NPD Group.
The first 34 days of the holiday season saw significant gains for e-commerce operations, comScore reported, with mobile driving sales higher.
From Thanksgiving Day through Cyber Monday, Wayfair’s direct retail gross sales, defined as dollars of order intake, increased 52% versus the 2015 holiday, the company reported, while total overall gross sales advanced 46% in the period year over year.