Wüsthof Refreshes Brand Identity For Evolving Market
Wüsthof recently revealed an evolved new brand identity, reflecting both its centuries of heritage and its contemporary leadership in the cutlery category.
brand
Williams-Sonoma Elects Dahnke To Board
Williams-Sonoma has elected Scott Dahnke to its board of directors.
Staples Launches New Brand Campaign
Staples has kicked off a refresh of its brand and marketing message, which is primarily focused on its digital and delivery brand and its approach to engaging with large and small business customers.
Jet Tailors Branding To Reach Urban Millennial Consumer
At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.
Actions Speak Louder Than Buzzwords
Let me start by admitting I’m party to the proliferation of certain buzzwords dominating retailing talk these days.
Study: Walmart Most Talked About Offline Brand
According to an Engagement Labs study, consumer conversations drive 19% of all consumer sales, which is good news for Walmart.
Pioneer Woman Aims To Broaden Housewares Lineup
Earthbound Brands, a licensing and brand management company, has been appointed by Ree Drummond of The Pioneer Woman brand as the exclusive agency to manage and expand her lifestyle brand of housewares and grow into new categories.
Study: Younger Consumers Demand Loyalty From Brands
A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.
Peugeot Expands Into New Housewares Categories
Peugeot is expanding into new housewares categories including cutlery, cutting boards, glassware and gourmet spices.
BCG: Brand Personalization Has Advantages
Brands that create personalized experiences by integrating advanced digital technologies and proprietary data are enjoying revenue increases of 6% to 10%, according to research by The Boston Consulting Group.
Dorel Updates Furniture Brand Identity
Dorel Industries has introduced a new name, a new logo and a new tag line to throw a fresh spotlight on its growing home furnishings business.
Staples Launches Licensing Program
To promote and leverage its brand, Staples is establishing licensing agreements with solutions-oriented services and products.
Ameriwood Rebrands With Fresh Focus On Home Consumer
Dorel Industries is rebranding its Ameriwood Industries ready-to-assemble furniture operation and giving it a new name: Ameriwood Home.
Victorinox Swiss Army To Open Second NYC Store
Victorinox Swiss Army on July 14 will open its newest U.S. brand retail store at the world-renowned Rockefeller Center located…
Harmon Evolves Across Bed Bath & Beyond Platforms
The acquisition of Harmon Face Values by Bed Bath & Beyond moved the home specialty retailer beyond home products and…
Bed Bath & Beyond Acquires One Kings Lane
Bed Bath & Beyond has purchased home décor retailer One Kings Lane, in an all-cash deal, in a move to…
Epicurious Expands Into Kitchen Tools
Condé Nast is expanding its Epicurious collection into kitchen gadgets and tools. The licensed line is manufactured through a partnership…
Igloo Partners With Onestop To Develop E-Commerce Strategy
Igloo Products Corp. has partnered with e-commerce and omnichannel solutions provider Onestop Internet to develop a comprehensive digital commerce strategy…
World Kitchen Wins Award For Pyrex Campaign
World Kitchen’s Pyrex 100 Celebration marketing campaign was recently awarded a Gold Golden Trumpet award by the Publicity Club of…
JCP Raises The Turnaround Question
You could ask a dozen people and get a dozen answers as to when a business turnaround actually becomes a…