Global market research firm Strategy Analytics, in its insights in its “COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands” study, has determined that, in the U.S., Amazon, Walmart and Google have generated positive sentiment for their handling of the pandemic.
Wüsthof recently revealed an evolved new brand identity, reflecting both its centuries of heritage and its contemporary leadership in the cutlery category.
At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.
A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.
Dorel Industries is rebranding its Ameriwood Industries ready-to-assemble furniture operation and giving it a new name: Ameriwood Home.
Igloo Products Corp. has partnered with e-commerce and omnichannel solutions provider Onestop Internet to develop a comprehensive digital commerce strategy…