Global market research firm Strategy Analytics, in its insights in its “COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands” study, has determined that, in the U.S., Amazon, Walmart and Google have generated positive sentiment for their handling of the pandemic.
Wüsthof recently revealed an evolved new brand identity, reflecting both its centuries of heritage and its contemporary leadership in the cutlery category.
Williams-Sonoma has elected Scott Dahnke to its board of directors.
Staples has kicked off a refresh of its brand and marketing message, which is primarily focused on its digital and delivery brand and its approach to engaging with large and small business customers.
At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.
Let me start by admitting I’m party to the proliferation of certain buzzwords dominating retailing talk these days.
According to an Engagement Labs study, consumer conversations drive 19% of all consumer sales, which is good news for Walmart.
Earthbound Brands, a licensing and brand management company, has been appointed by Ree Drummond of The Pioneer Woman brand as the exclusive agency to manage and expand her lifestyle brand of housewares and grow into new categories.
A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.
Peugeot is expanding into new housewares categories including cutlery, cutting boards, glassware and gourmet spices.
Brands that create personalized experiences by integrating advanced digital technologies and proprietary data are enjoying revenue increases of 6% to 10%, according to research by The Boston Consulting Group.
Dorel Industries has introduced a new name, a new logo and a new tag line to throw a fresh spotlight on its growing home furnishings business.
To promote and leverage its brand, Staples is establishing licensing agreements with solutions-oriented services and products.
Dorel Industries is rebranding its Ameriwood Industries ready-to-assemble furniture operation and giving it a new name: Ameriwood Home.
Victorinox Swiss Army on July 14 will open its newest U.S. brand retail store at the world-renowned Rockefeller Center located…
The acquisition of Harmon Face Values by Bed Bath & Beyond moved the home specialty retailer beyond home products and…
Bed Bath & Beyond has purchased home décor retailer One Kings Lane, in an all-cash deal, in a move to…
Condé Nast is expanding its Epicurious collection into kitchen gadgets and tools. The licensed line is manufactured through a partnership…
World Kitchen’s Pyrex 100 Celebration marketing campaign was recently awarded a Gold Golden Trumpet award by the Publicity Club of…
Igloo Products Corp. has partnered with e-commerce and omnichannel solutions provider Onestop Internet to develop a comprehensive digital commerce strategy…