brand

Retail
Staples Launches New Brand Campaign

Staples has kicked off a refresh of its brand and marketing message, which is primarily focused on its digital and delivery brand and its approach to engaging with large and small business customers.

Retail
Jet Tailors Branding To Reach Urban Millennial Consumer

At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.

Retail
Study: Younger Consumers Demand Loyalty From Brands

A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.

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