branding

Trade Shows
Dallas Market Center Unveils New Branding Campaign

The Dallas Market Center has unveiled a new branding campaign, debuting a new logo and magazine as part of the initiative. Both elements are part of a comprehensive, multi-stage strategy to lead with purpose in the new era of wholesale buying, according to the market.

Retail
Jet Tailors Branding To Reach Urban Millennial Consumer

At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.

Retail
Best Buy Launches Branding Campaign

Best Buy is launching a new branding campaign. The campaign kicks off following several years of a turnaround plan and as the electronics retailer looks ahead to its Best Buy 2020 growth strategy.

Retail
Walgreens Launches New Branding Campaign

Walgreens is focusing on what it called a legacy of care in a new, multifaceted brand positioning and identity that recently launched. The theme is reflected in the company’s new tagline, “Walgreens. Trusted since 1901.”

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