Walmart and BuzzFeed’s Tasty are expanding their partnership with a new feature, shoppable recipes.
Epoca International has been tapped to be the manufacturer of non-electric housewares for Buzzfeed’s new brand Goodful. The line will officially launch this month at Macy’s, however, products are already being rolled out on the Macy’s website.
Tasty, the food-centric brand from BuzzFeed, has launched a new cookware line that will be available exclusively at Walmart and Walmart.com.
Walmart has teamed up with BuzzFeed’s Tasty, a social food and recipe network, and the program has the potential to put housewares in the consumer spotlight to drive sales.