Target Launching Back-To-School Promotions

Target is gearing up for the back-to-school selling season with the rollout of several new features for students ranging from elementary age students to those heading off to college in the fall. 

A.T. Kearney: Back-To-School Sales Could Improve

After conducting a study of adults planning to shop for back-to-school merchandise, A.T. Kearney, a strategy and consulting firm, said that almost 80% of consumers plan to spend the same or more on back-to-school shopping this season versus the 2015 period, despite a 3.4% drop in consumer confidence from this time a year ago.

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