Target Launching Back-To-School Promotions
Target is gearing up for the back-to-school selling season with the rollout of several new features for students ranging from elementary age students to those heading off to college in the fall.
college
MyRegistry.com: $5 Billion To Be Spent On Gifts For Grads
Weddings remain a vital component of retail-based registries, but other life moments such as graduation are gaining momentum, according to MyRegistry.com.
NRF: Consumers To Spend Slightly Less During Back-To-School
Consumer spending for the back-to-school/college shopping season is expected to be slightly less than 2017, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics.
Dollar General Kicks Off Big 12 Conference Sponsorship
Dollar General has teamed up with the Big 12 Conference and ESPN Events to serve as the official discount retail sponsor for the Big 12 Conference for the 2017-2018 academic year.
Amazon Launches Instant Pickup Service
Amazon is launching an Instant Pickup service at select locations, offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less.
J.C. Penney Launches Dorm Shops
While students across the country are prepping for summer, J.C. Penney already has its sights set on the back-to-school/college selling season with the launch of dorm shops.
A.T. Kearney: Back-To-School Sales Could Improve
After conducting a study of adults planning to shop for back-to-school merchandise, A.T. Kearney, a strategy and consulting firm, said that almost 80% of consumers plan to spend the same or more on back-to-school shopping this season versus the 2015 period, despite a 3.4% drop in consumer confidence from this time a year ago.
Social Media Stylists Promote Target College Dorm Looks
Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
Rite Aid Features Dorm Essentials In Back-To-School Marketing
Dorm supplies are a key element in the Rite Aid back to school/college effort this year. The retailer is pushing…
Walmart Touts Pickup Service For Back-To-School Supplies
Walmart said it has listed more than 200 back-to-school supply products on its pickup service to make end-of-summer shopping easier…
Rite Aid Features Dorm Essentials In Back-To-School Promotion
Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year. The retailer is pushing a…
Survey: E-Commerce Gets High Marks For Back-To-Campus Shoppers
Students shopping for back to campus expect to spend more online, according to a study by Branding Brand. The study…
Trend, Value Focus Kmart Back-To-School Push
Kmart is launching a range of initiatives to promote itself as a trend-smart, value-conscious retailer and those have influenced its…
Furniture, Storage Key In Office Depot Back-To-School Promotion
With the Fourth of July holiday now in the rearview mirror, Office Depot is gearing up for the back-to-school shopping…
Staples Debuts Designed By Students Collection
Staples has debuted its 2016 Designed by Students collection of school supplies developed through an educational program with middle school…
Staples Launching Cynthia Rowley Collection
Staples and fashion designer Cynthia Rowley have teamed on new college back-to-school products available exclusively at the office superstore. Arriving…
NRF: Many Consumers Still Shopping For Back-To-School
The back-to-school/college shopping season may be in full swing, but a recent survey from the National Retail Federation found that…
Walmart Sharpens Promotions For Back-To-School Spike
Beginning today, July 31, Walmart is kicking off its “Back to Class Cyber Days” promotion online and on its mobile…
Back-To-School Push Puts Rite Aid In Hunt For Electronics, Furniture Shoppers
Rite Aid is promoting its back-to-school assortment by focusing on its breadth of merchandise. With stores close to most shoppers’…
Deloitte: Back-To-School Season Significance Slips
Shoppers are willing to take their time purchasing for student needs, according to Deloitte’s annual Back-to-School and Back-to-College surveys. The…