consumer spending

Study: Consumers To Shop Small, Local This Holiday Season

According to a new study by Adtaxi, a digital marketing agency, 74%, or 3 out of 4 consumers said they will make an effort to shop from local small businesses this holiday season. However, respondents are split 50/50 on whether they feel safe shopping in stores for the holidays.

Nielsen: Pandemic Boosts Online Shopping Globally

According to Nielsen, in its new “Global New Shopper Normal Study,” only 9% of global consumers regularly shopped online before the COVID-19 pandemic. But as movement restrictions pushed consumers indoors, online adoption skyrocketed, with 27% of global consumers starting to shop online for the first time.