A record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year, an increase of 14% over last year’s 165.8 million, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
Black Friday remains a meaningful date even as retailers stretch out the promotion to as long as a week. About 17% of consumers responding to The NPD Group’s 2019 Holiday Purchase Intentions Survey said they plan to wait to start their holiday shopping on Black Friday itself.
According to Deloitte’s Pre-Thanksgiving Pulse Survey, 79% of consumers plan to shop for holiday gifts between Thanksgiving and Cyber Monday, with more spending shifting online.
More than half of consumers began shopping for the holiday by the first week of November and almost a quarter of purchases were made by then, according to an annual survey published by the National Retail Federation and Prosper Insights & Analytics.
Weeks before the Thanksgiving holiday and what traditionally was the start of the holiday shopping season, consumers have been out buying gifts. But for many, the annual trek to their favorite store or local mall has not yet begun.
As the holiday season draws near, NPD analyzed the anticipated holiday spending plans of each generation. And, it found, each generation’s holiday shopping plan looks different, according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group.
Although economic uncertainty and a shorter timeframe will weigh on year-end seasonal purchasing, eMarketer is forecasting total holiday retail sales growth of 3.8% to $1.01 trillion versus 2.4% in 2018.
The consumer spend will gain but experiences continue to weigh against product purchasing as the holiday season approaches, according to Deloitte’s annual Holiday Survey. Two-thirds of respondents stated that they plan to spend on travel or socializing outside their homes as part of their year-end festivities.
For its three-day Black Friday promotional event, beginning November 28, Bed Bath & Beyond will, for the first time, offer customers a 25% off entire purchase in-store only coupon.
In a move that identifies key home furnishings trends, Wayfair has released its Wayfair Professional renovation report for contractors.
More consumers in the U.S. said they intend to go into physical stores on Black Friday this year than in 2018, at 39%, up two points from the results in the same survey conducted last year from Genesys, which provides omnichannel customer experience and contact center services.
Walmart said it wants to help consumers make the most of this year’s shortened holiday season with several new initiatives.
A big proportion of consumers are looking for gift giving ideas for the holidays, giving retailers a sales opportunity, according to the 2019 “Holiday Season Shopping Report” from Periscope by McKinsey, which undertakes marketing and sales analytics.
Consumers are expected to spend more this holiday season, according to data from The NPD Group, but how shoppers allocate their dollars could present new challenges for retailers.