iMedia Brands has formed a partnership with Authentic Brands Group for Shaquille O’Neal and ShopHQ, its flagship nationally distributed television retailing network. The agreement includes a nationally televised live program, “In the Kitchen with Shaq,” as well as a product partnership for a collection of kitchenware, cookware, and grill products.
Instant Brands, the parent company of the Instant Pot multi-cooker, has expanded its assortment of kitchen electrics with the launch of 10 new appliances.
This summer, T-fal, a divison of Groupe SEB, wants to help both new and established couples “Heat Up the Kitchen” with cooking tips and pop-up classes designed to help home cooks.
Celebrity chef Cat Cora has named Prominent Brand + Talent as her exclusive agency for licensing and branding, and will look to expand into various home categories including kitchen decor, furniture, appliances, food and beverage and apparel.
Robinson Home Products has added chef Akhtar Nawab of Brooklyn’s Alta Calidad restaurant to its Celebrated Chefs of CraftKitchen program.
Wüsthof recently revealed an evolved new brand identity, reflecting both its centuries of heritage and its contemporary leadership in the cutlery category.
Publix Super Markets is planning to debut its first online Aprons Cooking School class. The class will premiere on YouTube, and two additional classes are planned for February and March.
Celebrity chefs and culinary experts will make their presence felt at the 2019 International Home + Housewares Show, March 2 to 5, with Robert Irvine making his debut in the Cooking Theater.
Williams Sonoma is teaming up with Bravo Media’s “Top Chef,” which includes a series of branded in-store events around the season’s premiere.