Amazon is expanding its Project Zero program to seven new countries— Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey and the UAE— making it available in 17 countries where the retailer has a store. The Project Zero program combines Amazon’s technology with the knowledge that brands have of their own intellectual property, with the goal to drive counterfeits to zero.
Hydro Flask, a Helen of Troy brand, has recently filed with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States, the company said.
NEW YORK— Counterfeiters are challenging the housewares sector, retailers and vendors both, but opposition is rallying and, critically, teaming up to combat the sale of fake goods to consumers.
NEW YORK— The housewares industry is closely following a lawsuit filed in December of last year by leading As Seen On TV marketers against Amazon, alleging trademark infringement by allowing counterfeit product sold through Amazon’s website.