Balmuda has launched the “Recipes for a Better Life” campaign, a chef-driven video and recipe series designed to support the company’s commitment to innovative technology that will enhance a morning routine.
As social media and influencers have become increasingly important to driving consumer experience, Gibson Overseas has entered into a partnership with YouTube star Andrew Rea, host of “Binging With Babish” and “Basics With Babish.”
Williams Sonoma has named 14 chefs and bar experts as the latest members of the retailer’s Chefs’ Collective. Each new member will serve as advisors and ambassadors for Williams Sonoma.
Qurate Retail Group and celebrity chef Curtis Stone are bringing viewers a new original series, debuting exclusively on the QVC/HSN streaming service. “Travel, Cook, Repeat with Curtis Stone”— launching on October 13— will follow Stone as he visits regions around the globe seeking new flavors and then returns home to teach viewers how to make recipes based on his discoveries in their own home kitchens.
Qurate Retail Group is joining with Discovery, Inc., to introduce the Food Network and QVC to new audiences and leverage the power of each brand’s reach and relevance.
KitchenAid is presenting “A Woman’s Place,” a documentary short, now streaming on Hulu. The film raises awareness of the harsh inequalities women in the culinary profession face and is an initiative to empower and elevate them to the top of the industry.
Starting as a content-driven brand, Food52 has evolved its growth strategy into one that relies on the synergy between editorial content and commerce innovation.
This summer, T-fal, a divison of Groupe SEB, wants to help both new and established couples “Heat Up the Kitchen” with cooking tips and pop-up classes designed to help home cooks.
Robinson Home Products has added chef Akhtar Nawab of Brooklyn’s Alta Calidad restaurant to its Celebrated Chefs of CraftKitchen program.
Bonnier Corporation said it will be launching Saveur Selects, a new line of cookware and bakeware. The company is the culinary magazine’s publisher.
Robinson Home Products has added chef Diana Dávila of Chicago’s Mi Tocaya Antojería to its Celebrated Chefs of CraftKitchen program.
Publix Super Markets is planning to debut its first online Aprons Cooking School class. The class will premiere on YouTube, and two additional classes are planned for February and March.
Celebrity chefs and culinary experts will make their presence felt at the 2019 International Home + Housewares Show, March 2 to 5, with Robert Irvine making his debut in the Cooking Theater.
Lodge Cast Iron is putting out a call for recipe submissions to be used at its National Cornbread Cook-Off.
Williams Sonoma is teaming up with Bravo Media’s “Top Chef,” which includes a series of branded in-store events around the season’s premiere.
Cangshan Cutlery has partnered with Michelin-starred chef Thomas Keller. Keller will work with Cangshan on future developments of the company’s line of cutlery.
In celebrating the culinary arts, Hestan has become a Gold Sponsor of the StarChefs 2018 Rising Stars Awards, a multi-market event hosted this year in Atlanta, GA, Portland, OR, Chicago, IL, and Washington, DC.
Vollrath’s NUCU cookware and bakeware brand will be sponsoring the chef demonstration program, as well as showcasing its products, at the French-themed Bastille Days Festival in Milwaukee, WI.
Hammer Stahl has launched a giveaway of one of its multi-clad woks, in support of the cookware’s debut. The giveaway, being hosted on Facebook, ends on May 15.
Earthbound Brands, a licensing and brand management company, has been appointed by Ree Drummond of The Pioneer Woman brand as the exclusive agency to manage and expand her lifestyle brand of housewares and grow into new categories.