Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.
A record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year, an increase of 14% over last year’s 165.8 million, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
Following what Walmart termed a successful Black Friday sale event, Cyber Monday launched on Walmart.com at 12:01 a.m. ET on Monday, December 2. Customers will be able to shop thousands of deals and hundreds of exclusive products that can only be found on Walmart.com, including in home and housewares, the company said.
Target kicked off its Cyber Week sale one day early this year, with digital doorbusters available on Target.com on Sunday, December 1, and Monday December 2. Throughout Cyber Week, Target will offer deep discounts, with new offers available every day through Green Monday on December 9.
According to Deloitte’s Pre-Thanksgiving Pulse Survey, 79% of consumers plan to shop for holiday gifts between Thanksgiving and Cyber Monday, with more spending shifting online.
According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
With initial reports indicating that holiday shopping over the Thanksgiving holiday weekend into Cyber Monday was strong, it appears that housewares played a key role in the positive sales momentum in stores and online.
For the five-day shopping period from Thanksgiving Day through Cyber Monday, Wayfair said it has achieved a 58% increase year over year in direct retail gross sales, defined as dollars of order intake, on products including home furnishings and housewares.
The Thanksgiving weekend period was busy, particularly cold in some places, and productive from a retail perspective, market research firms analyzing sales data and at least one key retailer already have reported.
Analysis from Checkout, an NPD Group receipt mining service, demonstrates that the average amount spent online per buyer on Thanksgiving Day and Black Friday 2017 exceeded what was spent at brick-and-mortar stores on the same days by more than 20%, the market research firm stated.
An estimated 164 million people are planning to shop Thanksgiving Day through Cyber Monday, according to a survey from the National Retail Federation and Prosper Insights & Analytics.