As consumers turned to digital shopping for the holiday season, Comscore found that online spending across Thanksgiving, Black Friday and Cyber Monday exceeded $22 billion in the three days, a 25% advance from 2019.
Preliminary reports suggest that, although sales gained online, brick and mortar retail wasn’t quite as vibrant on Black Friday as in years past, although that might be a good thing.
According to a Placer.ai whitepaper report, the 2020 holiday shopping season kicked into high gear long before the leaves changed colors, with consumer concerns over unemployment and uncertainty about meeting-up with friends and families to exchange holiday gifts prompting consideration of new ways to celebrate, not to mention Amazon’s shift of Prime Day.
Market research firm Numerator has released new Prime Day 2020 findings that, coupled with survey data, indicate Amazon will lead the holiday shopping season in terms of household penetration in the U.S.
Wayfair has reported a 36% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. Black Friday and Cyber Monday were Wayfair’s highest revenue days ever, the company said.
A record 189.6 million U.S. consumers shopped from Thanksgiving Day through Cyber Monday this year, an increase of 14% over last year’s 165.8 million, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
Following what Walmart termed a successful Black Friday sale event, Cyber Monday launched on Walmart.com at 12:01 a.m. ET on Monday, December 2. Customers will be able to shop thousands of deals and hundreds of exclusive products that can only be found on Walmart.com, including in home and housewares, the company said.
Target kicked off its Cyber Week sale one day early this year, with digital doorbusters available on Target.com on Sunday, December 1, and Monday December 2. Throughout Cyber Week, Target will offer deep discounts, with new offers available every day through Green Monday on December 9.
According to Deloitte’s Pre-Thanksgiving Pulse Survey, 79% of consumers plan to shop for holiday gifts between Thanksgiving and Cyber Monday, with more spending shifting online.