According to market research firm Numerator, a fifth of households across the U.S. will take part in Amazon Prime Day this year, an event that continues to help the company connect with consumers.
With initial reports indicating that holiday shopping over the Thanksgiving holiday weekend into Cyber Monday was strong, it appears that housewares played a key role in the positive sales momentum in stores and online.
For the five-day shopping period from Thanksgiving Day through Cyber Monday, Wayfair said it has achieved a 58% increase year over year in direct retail gross sales, defined as dollars of order intake, on products including home furnishings and housewares.
The Thanksgiving weekend period was busy, particularly cold in some places, and productive from a retail perspective, market research firms analyzing sales data and at least one key retailer already have reported.
Analysis from Checkout, an NPD Group receipt mining service, demonstrates that the average amount spent online per buyer on Thanksgiving Day and Black Friday 2017 exceeded what was spent at brick-and-mortar stores on the same days by more than 20%, the market research firm stated.
An estimated 164 million people are planning to shop Thanksgiving Day through Cyber Monday, according to a survey from the National Retail Federation and Prosper Insights & Analytics.
According to Adobe Digital Insights, United States online holiday spending looks to increase 14.8% year-over-year to $124.1 billion.
According to the National Retail Federation, more than 174 million Americans shopped in stores and online during the just-concluded Thanksgiving Day through Cyber Monday holiday weekend period.
Adobe has released its online shopping predictions for the upcoming holiday season.
According to a new survey from Deloitte, three-quarters of Americans plan to shop over the Thanksgiving holiday weekend, spending an average of $427 between Thanksgiving Day and Cyber Monday.
Nearly 7 in 10 Americans said they are planning to or considering shopping over the Thanksgiving holiday weekend, according to a survey from the National Retail Federation.
According to a survey sponsored by Offers.com, Cyber Monday will edge out Black Friday as the top shopping day of the holidays.
The first 34 days of the holiday season saw significant gains for e-commerce operations, comScore reported, with mobile driving sales higher.