StoreBound, makers of the Dash kitchen electrics brand, has named Claybourne Elder as the brand’s new director of content and brand community.
Groupe SEB has invested in StoreBound, which owns the Dash brand of kitchen electrics. The transaction is expected to be completed on July 31, 2020 and Groupe SEB will become the majority stakeholder in the company. StoreBound develops housewares focused on better living under brands including Dash, Sobro, Chef Geoffrey Zakarian and others. It was founded in 2010.
StoreBound recently teamed up with celebrity chef Geoffrey Zakarian on a new line of cookware. The Zakarian Pro For Home non-stick cast iron cookware collection was recently launched on QVC’s “In the Kitchen With David.”
StoreBound has launched the Dash Rapid Cold Brew System via an Indiegogo campaign. According to the company, the appliance is designed to cut brewing time from 12 to 72 hours to only five minutes.
Evan Dash, StoreBound’s founder and CEO, was among the speakers at the annual Next Great Consumer Brands Conference, held recently at Nasdaq Times Square in New York City.
StoreBound today announced the acquisition of digital marketing firm VideoMeals, in a move aimed at significantly expanding the small appliance…