eMarketer has looked at the year ahead, and it expects total retail sales to grow 3.7%, reaching about $5.3 trillion in the U.S., with the e-commerce channel gaining 16% to reach $526.09 billion.
In a new report, “Digital Payments in the U.S.: Consumer Usage, Wallets and P2P,” market research firm Packaged Facts indicated that the percentage of American adult consumers reporting mobile Internet activity within 30 days prior reached 52% during 2017, up about 50% in just four years. But it indicated that different demographic groups are taking different approaches to m-commerce.
According to the Deloitte annual retail, wholesale and distribution outlook, stores and human employees remain core to retail sector growth, although an omnichannel environment requires new business models and human capital modernization to maintain profitability.
Kroger is creating new positions at its headquarters and store operations and is on the hunt for candidates with retail and digital and technology experience, the company said in a corporate press release.
With consumers expecting more customized interactions with retailers, Ashley Furniture has selected Salesforce Commerce Cloud and Service Cloud to unify shopper experiences across all points of commerce, from shopping to fulfillment to customer service.
Consumers are insisting that retailers provide them with free delivery in the gift buying season, according to Deloitte’s 32nd annual holiday survey of consumer spending intentions and trends.
A survey from IFTTT, which provides software that facilitates the use of services, indicated that 58% of consumers in the U.S. change their shopping preferences during the holiday season, with the majority shifting to shop online more toward the end of the year.
Dollar General has named Rob Scruggs chief digital and customer engagement officer, a newly created position in which he will lead the strategy for customer engagement including digital experience and tools.