eMarketer: Mobile Will Shine As Holiday Sales Gain 3.8%

Although economic uncertainty and a shorter timeframe will weigh on year-end seasonal purchasing, eMarketer is forecasting total holiday retail sales growth of 3.8% to $1.01 trillion versus 2.4% in 2018.

eMarketer: Digital Sales Surge To Boost Holidays

Retailers in the United States should gear up for the holidays not only with merchandise and additional employees but also with more supply and fulfillment center resources as, according to eMarketer, digital sales will jump 17.2% in November and December.