Retail sales this year will come up short of 2019 totals, but e-commerce sales will take a bigger than expected leap, according to research from eMarketer.
The broader retail sector in the U.S. could take years to recover from the impact of the COVID-19 pandemic, eMarketer has asserted, but e-commerce will be a bright spot.
Target has leaped into the top 10 of eMarketer’s ranking of e-commerce retailers in the U.S., although Amazon holds firm to the top spot.
Although economic uncertainty and a shorter timeframe will weigh on year-end seasonal purchasing, eMarketer is forecasting total holiday retail sales growth of 3.8% to $1.01 trillion versus 2.4% in 2018.
A leading digital research firm has lowered its estimate of Amazon’s e-commerce market share following public comments made by Amazon’s CEO Jeff Bezos.
Millennials and Gen Zers are not participating in loyalty programs at the same levels as generations before them, according to an eMarketer analysis.
According to an eMarketer analysis, consumers haven’t embraced the prospect of voice commerce, at least not yet.
China is the world’s largest country in terms of population, and this year could become the planet’s top retail market, displacing the United States.
According to eMarketer, Millennials are more social when it comes to media than they are in person, at least when it comes to shopping.
eMarketer has looked at the year ahead, and it expects total retail sales to grow 3.7%, reaching about $5.3 trillion in the U.S., with the e-commerce channel gaining 16% to reach $526.09 billion.
Back-to-school shopping season sales in the U.S., covering the July to August timeframe, will grow by 4%, according to the latest forecast from market research firm eMarketer.
Retailers in the United States should gear up for the holidays not only with merchandise and additional employees but also with more supply and fulfillment center resources as, according to eMarketer, digital sales will jump 17.2% in November and December.