iMedia Brands has officially completed the on-air rebranding of its flagship, nationally distributed shopping entertainment network to ShopHQ (formerly Evine), capping a six-week awareness campaign with its customers across its television, online, mobile and social media platforms.
As it posted declining results in the first quarter, Evine emphasized executive changes and initiatives designed to turn around the business.
Evine has promoted Jon Sanders to svp/general manager of fulfillment and third party logistics.
Evine Live has expanded its studio and office space in Los Angeles and New York.
Evine Live is launching the Beekman 1802 Mercantile collection on October 13 and 14. The line includes a variety of limited collector pieces, beauty items, confections and home-related merchandise.
Jamie and Bobby Deen, sons of Paula Deen, will premiere Deen Brothers, an exclusive collection of cookware, kitchenware and wines on Evine Live. Jamie and Bobby will join their mother, who also offers an exclusive assortment of food, kitchen, fashion and home products on Evine, to debut the collection on June 13.