Kohl’s Ramping Up Brand Launches

Kohl’s is launching a significant number of new brands that will join its product portfolio during the fall and holiday seasons. Shoppers will discover new brands across product categories including new brands to Kohl’s, new collaborations and new partnerships with existing Kohl’s brands.

Kohl’s, Facebook To Team On New Curated Product Line

Kohl’s is teaming with Facebook to launch Curated By Kohl’s, a selection of products from emerging brands that will initially be available in 50 Kohl’s stores beginning in October.

Amazon Devotees Lift It To Top Site Experience

According to a new survey conducted by Clutch, a B2B research, ratings and reviews company, website users believe Amazon.com has the best user experience among top websites, despite the continued popularity of social media sites including Facebook, YouTube and Instagram.

Engagement Labs: Word Of Mouth Still Counts

For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs.

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