Fitbit has expanded its Aria Air collection with the launch of a Bluetooth scale that tracks weight and syncs with its app to calculate one’s body mass index (BMI) and other key health metrics.
Fitbit has launched its Charge 3 fitness tracker, which features the company’s most advanced sensor and algorithm technology in a tracker, the company said.
Fitbit has partnered with the Council of Fashion Designers of America (CFDA) to launch the PH5 for Fitbit Versa collection. The new line of accessories combines an unconventional approach to knitwear, featuring six bands in a variety of bold styles and colors, the company said.
Fitbit has launched its first wearable designed for kids ages eight and younger, the Fitbit Ace.
Fitbit has introduced new apps and clock faces to help users better manage their health directly from the wrist, the company said.
Fitbit has unveiled its first smart watch, the Fitbit Ionic, which is designed as a health and fitness platform.
Fitbit has unveiled its updated Aria 2 WiFi Smart Scale, which connects to the brand’s app to support the user’s health and fitness goals.
In the first quarter of 2017, Apple captured 16% global wearables market share and overtook Fitbit to become the world’s largest wearables vendor, according to market research firm Strategy Analytics.
Fitbit reported a decline in revenue and a net loss in its first quarter, as the wearables company saw demand contract in North America.
Fitbit, Inc. said it has enacted changes to its senior leadership team and is preparing to reorganize the business in an effort to reignite growth and return to profitability.
Fitbit has introduced its Alta HR fitness tracker with PurePulse heart rate technology, which is said to be a miniaturization of its heart rate tracking technology, in order to launch its slimmest tracker to date. It has also unveiled two new sleep tools featured in the device.
Fitbit has acquired specific assets of Pebble, including key personnel and intellectual property related to software and firmware development.
Fitbit grew its sales in the third quarter, as the company continued to expand its wearables assortment.
Kohl’s has entered into a new partnership with six healthy living ambassadors to offer motivating wellness experiences and personalized content to consumers
Fitbit has introduced two new fitness tracker wristbands and released a new immersive Adventures challenge.
Fitbit has appointed Adam Pellegrini as vp/digital health, beginning September 6.
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