Fitbit has partnered with the Council of Fashion Designers of America (CFDA) to launch the PH5 for Fitbit Versa collection. The new line of accessories combines an unconventional approach to knitwear, featuring six bands in a variety of bold styles and colors, the company said.
Fitbit has introduced its Alta HR fitness tracker with PurePulse heart rate technology, which is said to be a miniaturization of its heart rate tracking technology, in order to launch its slimmest tracker to date. It has also unveiled two new sleep tools featured in the device.
Fitbit has acquired specific assets of Pebble, including key personnel and intellectual property related to software and firmware development.
Laura Alber, president and chief executive officer of Williams-Sonoma, and Glenda Flanagan, evp/chief financial officer of Whole Foods Market, have…