forrester

Retail
Forrester: Stores Still Important To Tech-Challenged Retailers

Market research firm Forrester has released its report, “The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization,” a look at how retailers and digital business professionals are thinking about and investing in stores and online, which indicated that 54% of retailers plan to open new stores in 2019.

Retail
Forrester: Marketplace Operations Can Add Value

E-commerce marketplace operations are challenging for retailers. They aren’t easy to police and standardize, risking consumer and vendor wrath, but according to Forrester Research, they can be valuable.