gen z

Survey: Generation Z Consumers Enjoy In-Store Advantages

Profitect, a prescriptive analytics provider for the retail and consumer packaged goods industry, reported that, in a survey of Generation Z shoppers ages 18 to 22, 42% of respondents prefer to shop in-store versus online.

NRF: Younger Consumers Will Spend More On Holidays

Most consumers say they will spend about the same amount during the holiday season this year as last year, but a new survey released by the National Retail Federation and Prosper Insights & Analytics indicates that young adults ages 18 to 24 years old are the most likely to increase spending.