generation x

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

Other
Smaller Living Spaces Reshaping Housewares Design: Part 2

HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.

Retail
Prosper: Consumer Confidence Slide Continues

Consumer confidence in a strong economy going forward continued its slide in early February when a Prosper Insights and Analytics survey pegged it down two points from a similar study in early January, with the proportion of consumers looking forward to good financial news at 50.1%.

Retail
Prosper: Consumer Confidence Rises

According to Prosper Insights & Analytics, consumer sentiment leapt higher in early December when 54.5% of respondents in the company’s research said they were confident or very confident in the prospects for an improving economy, up from 42.7% in early November.