Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.
HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.
Consumer confidence in a strong economy going forward continued its slide in early February when a Prosper Insights and Analytics survey pegged it down two points from a similar study in early January, with the proportion of consumers looking forward to good financial news at 50.1%.
While Super Saturday has passed, the International Council of Shopping Centers sees last minute retail sales potential right until Christmas Eve.
According to Prosper Insights & Analytics, consumer sentiment leapt higher in early December when 54.5% of respondents in the company’s research said they were confident or very confident in the prospects for an improving economy, up from 42.7% in early November.
More than seven in 10 consumers will shop online for at least some of their holiday season needs, with nearly 80% of Millennials saying they will use the Internet to address their gift-giving needs, according to The NPD Group’s 2016 Holiday Purchase Intentions Survey.
Setting up households is driving Millennial purchasing today, according to Wayfair’s At Home study, which makes that demographic a prime consideration for home goods retailers and vendors across the board.
As part of its ongoing consumer research, Prosper Insights & Analytics looked at what factors online shoppers consider most important.…
According to consulting and market research firm BigCommerce, 96% of Americans shopping today have made an online purchase at some…
L.L. Bean topped the Prosper Insights & Analytics Customer Service Champion study for the second year in a row, with…
Market research firm GfK has reported that older and younger Millennials part company on important points when it comes to…
NPD Group’s recently released market research, the 2015 Men’s Grooming Consumer Report, noted that while 80% of men use grooming…
From San Francisco on the West Coast to Brooklyn on the East Coast, an urban renewal revolution is taking place.…
Millennials are not that different than Generation X and Boomers in how they shop and engage with online advertising, according…
The consumer market is poised to experience the biggest generational shift in wealth and affluence since the Baby Boomers emerged…
This edition (September 1, 2014) features the first installment of what is planned as an annual special report focused on…
Affluent consumers are embracing e-commerce, according to a multigenerational study of consumers 21 and older in the United States. The…