generation z

Retail
NPD: One Third Of Holiday Shoppers Seek Home Goods

As consumers hit the stores and e-commerce outlets during the upcoming holiday season, one in three shoppers is expected to purchase products for the home, according to The NPD Group’s 2018 Holiday Purchase Intentions survey.

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

Retail
Study: Younger Consumers Demand Loyalty From Brands

A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.

Retail
NRF: Younger Consumers Will Spend More On Holidays

Most consumers say they will spend about the same amount during the holiday season this year as last year, but a new survey released by the National Retail Federation and Prosper Insights & Analytics indicates that young adults ages 18 to 24 years old are the most likely to increase spending.