generation z

Retail
Statista: Generation X Retains Old School Shopping Habits

Generation X has entered its prime earnings years, and Statista, referencing a poll conducted by YouGov on behalf of MarketingCharts, pointed out that TV ads and word-of-mouth are the most important purchase influencers for Gen Xers, beating any type of paid online advertising by a significant margin.

Retail
Study: Younger Consumers Demand Loyalty From Brands

A newly released study, “The Rules of NextGen Loyalty,” from Alliance Data’s card services division, has determined that Generation Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and consider loyalty in new ways.

Retail
NRF: Younger Consumers Will Spend More On Holidays

Most consumers say they will spend about the same amount during the holiday season this year as last year, but a new survey released by the National Retail Federation and Prosper Insights & Analytics indicates that young adults ages 18 to 24 years old are the most likely to increase spending.