Millennials Are Ready To Act Their Age
Authors William Strauss and Neil Howe are widely credited with coining the term Millennials in 1987. That’s right, 32 years ago.
generational marketing
Smaller Spaces, Bigger Design Opportunity
HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how downsizing of American homes is reshaping housewares design and marketing.
Cross-Generation Move To Smaller Living Spaces On The Rise: Part 1
HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.
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Smaller Living Spaces Reshaping Housewares Design: Part 2
HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.
Presented by
2017 Generational Marketing Report – Part 1: Baby Boomers
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
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2017 Generational Marketing Report – Part 2: Generation Z
At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.
Millennials & Baby Boomers Lead City Living Movement
From San Francisco on the West Coast to Brooklyn on the East Coast, an urban renewal revolution is taking place.…
Adroit Digital: Online Shopping Habits Similar For Millennials & Boomers
Millennials are not that different than Generation X and Boomers in how they shop and engage with online advertising, according…
NPD: Millennials Buying More Small Kitchen Electrics
The impact of Millennials on the housewares industry continues to grow as the under-35 age group accounted for more than…
Adapt To How Generations Interact
This edition (September 1, 2014) features the first installment of what is planned as an annual special report focused on…