generational marketing generational marketing Tag: generational marketing

generational marketing

August 5, 2019

Authors William Strauss and Neil Howe are widely credited with coining the term Millennials in 1987. That’s right, 32 years ago.

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Smaller Spaces, Bigger Design Opportunity

August 6, 2018

HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how downsizing of American homes is reshaping housewares design and marketing.

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Cross-Generation Move To Smaller Living Spaces On The Rise: Part 1

August 6, 2018

HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.

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Smaller Living Spaces Reshaping Housewares Design: Part 2

August 6, 2018

HomeWorld’s annual Generational Marketing Report in the August 6 issue examines how the downsizing of American homes across generations is reshaping housewares design, development and marketing.

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2017 Generational Marketing Report – Part 1: Baby Boomers

August 28, 2017

At a time when retailers and housewares suppliers alike are hyper-focused on marketing their products and services to Millennials, several other generations, both older and younger, have considerable buying power and deserve attention from the housewares industry.

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