Ginsu has entered into a licensing agreement with Brand Partners Group to develop a line of kitchen gadgets under the Ginsu brand. The company said the products will be marketed under the Ginsu Kiso line of cutlery.
Ginsu Brands, a Scott Fetzer Consumer Brands company, has moved into small electrics with the debut of the Kiso Everyday Personal Blender. In addition, the company has launched new cutlery, including the new Ginsu Sashimi knife and the Daku series.
Mastercraft International has hired Sarah Thielemier to a newly created position focusing on omnichannel sales and product development.
Douglas Quikut has introduced the Ginsu Santoku knife with cutting board gift set.
Douglas Quikut has appointed Matthew Dealy to the newly created position of omnichannel product manager.
Douglas Quikut will introduce Ginsu Dishwasher Safe cutlery at the upcoming International Home + Housewares Show. According to the company, the knives can stand up to today’s high-efficiency dishwashers and detergents and do not need sharpening.