Groupe SEB

Appliances
Groupe SEB To Acquire Majority Stake In StoreBound

Groupe SEB has invested in StoreBound, which owns the Dash brand of kitchen electrics. The transaction is expected to be completed on July 31, 2020 and Groupe SEB will become the majority stakeholder in the company. StoreBound develops housewares focused on better living under brands including Dash, Sobro, Chef Geoffrey Zakarian and others. It was founded in 2010.

Appliances
Krups Launches Consumer Ad Campaign

Krups is launching a multi-pronged promotional program that includes consumer print, television and digital advertising in an effort to broaden the brand’s reach and introduce its products to a broader consumer base, officials with the company said.

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