hair care

Retail
Sally Beauty Launches Brand Campaign

Sally Beauty has launched a new brand campaign that touts its expertise in hair color, hair care and nail care. The relaunch is underscored by the brand’s new motto, “Unleash Your PROtential,” a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home.

Appliances
Helen Of Troy To Acquire Drybar Prestige Hair Care Products

Helen of Troy has entered into a definitive agreement to acquire Drybar Products, which includes the Drybar trademark and other intellectual property assets associated with Drybar’s products, as well as certain related production assets and working capital.

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