At Home has debuted an exclusive collection with interior designer and influencer Grace Mitchell. The collaboration is a first for Mitchell, who, in addition to her A Storied Style blog, also stars in several HGTV shows, including “One of a Kind” and “Design at Your Door.”
The upcoming winter Las Vegas Market will feature an appearance by Eric and Lindsey Bennett, stars of HGTV’s “Desert Flippers” series.
Kohl’s has entered into a strategic partnership with the Scott brothers and will launch an exclusive home lifestyle collection, Scott Living at Kohl’s, for fall 2019.
Wayfair’s Joss & Main banner is collaborating with the HGTV series “Property Brothers at Home: Drew’s Honeymoon House,” acting as the exclusive provider of furniture and décor for several rooms in Drew Scott and fiancée Linda Phan’s first home in Los Angeles.
Target Corp. has formed an exclusive partnership with Magnolia, a home and lifestyle brand founded by HGTV hosts Chip and Joanna Gaines, which will include home and lifestyle merchandise.
Wayfair is building on key existing programs involving television partnerships and virtual/augmented reality.
Joss & Main has launched a new shoppable integration program to feature furniture and décor on the new HGTV series…
Procter & Gamble’s Swiffer and Mr. Clean brands have partnered with Jonathan Scott, home design expert and one of the…