In a season when holiday shopping began early, November retail sales dipped from the month before but still enjoyed a sixth consecutive year-over-year gain, according to the National Retail Federation.
The annual survey Prosper Insights & Analytics conducts for the National Retail Federation demonstrated that, while not all up in 2020 versus 2019, the sales numbers for the Thanksgiving weekend period still demonstrated that the overall holiday season is on track to meet expectations.
As it evaluates gift-giving season, Coresight Research has estimated that total retail sales in the United States will increase by about 5% year over year during the holiday period, boosting total October through December sales to $1.1 trillion.
After December strength made up for a shaky November, holiday retail sales for 2019 increased 4.1% versus the year-prior period to $730.2 billion, the National Retail Federation reported.
Costco has reported net sales of $17.04 billion for the retail month of December, the five weeks ended January 5, 2020, an increase of 10.5% from $15.42 billion in sales last year.
Black Friday was tops again for holiday traffic during the 2019 retail season, according to ShopperTrak.
According to Mastercard SpendingPulse, holiday retail sales in 2019, excluding automobiles, gained 3.4%, with e-commerce making strides.
The International Council of Shopping Centers (ICSC) is forecasting a strong holiday season that will see most shoppers visiting their favorite brick-and-mortar retailers to meet their gift-giving needs.
Just days after Amazon.com said the 2017 holiday shopping season was its biggest, new data is showing that the e-commerce giant continues to gain market share.
Predictions of a strong holiday season for retailers may prove true with figures from Mastercard Advisors showing sales from November 1 through Christmas Eve up nearly 5%.
According to NPD, housewares products like multi-cookers, robotic vacuums and portable beverageware are poised to make gains during the 2017 holiday season.
Consumers on Cyber Monday grabbed their mobile devices and went shopping to the tune of $6.59 billion, a 16.8% increase over 2016, according to figures from Adobe.
It could be a jolly holiday season for retailers if the holiday sales forecast from the National Retail Federation proves accurate.
Despite overall holiday sales growth, some retailers continue to struggle. Perhaps what they need is some old-school retailing to drive sales.
The National Retail Federation is predicting sales during November and December will grow 3.6%, a figure that if attained would be above the 10-year average for holiday season sales growth.
Retailers should see an uptick in holiday sales in stores and online this year, according to Deloitte’s annual retail holiday sales forecast.
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