holiday spending

NPD: Generation X Pegged As Top Holiday Spenders

As the holiday season draws near, NPD analyzed the anticipated holiday spending plans of each generation. And, it found, each generation’s holiday shopping plan looks different, according to insights from the 2019 Holiday Purchase Intentions Survey from The NPD Group.

Deloitte: Holiday Gift Spending Remains Steady

Consumers are budgeting about the same amount of money for gifts in the upcoming holiday season as they did last year, according to the Deloitte holiday survey of consumer spending intentions and trends.