Weeks before the Thanksgiving holiday and what traditionally was the start of the holiday shopping season, consumers have been out buying gifts. But for many, the annual trek to their favorite store or local mall has not yet begun.
More consumers in the U.S. said they intend to go into physical stores on Black Friday this year than in 2018, at 39%, up two points from the results in the same survey conducted last year from Genesys, which provides omnichannel customer experience and contact center services.
Walmart said it wants to help consumers make the most of this year’s shortened holiday season with several new initiatives.
In a preliminary update on the holiday season, J.C. Penney revealed that its comparable store sales declined. The department store retailer also said it would close three stores and signaled that more store closings could be on the way as it reviews its strategies and store portfolio.
Small household appliances remain hot as the holiday shopping season continues, according to figures from the NPD Group.
The website Offers.com conducted a holiday survey of 1,500 consumers in the U.S. that determined the average shopper will spend $625 on seasonal gifts this year.
Target is kicking off its “Weekend Deals” for the holiday season with a Saturday- and Sunday-only series of savings on kitchen appliances and cookware.
As the holiday season approaches, Walmart is rolling out new initiatives in-store and online that will ease the shopping experience for consumers.