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SodaStream Teams With Snoop Dogg On Holiday Campaign

SodaStream has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream global campaign to date features hip-hop star Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season.

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Health & Wellness Focus Drives SodaStream

SodaStream’s run of quarterly sales increases continued in the fourth quarter as company officials said its consumer-facing messaging focused on health and wellness was key to driving sales.