Home Entertaining

Retail
Store Tour: AndThat! Creates Treasure Hunt Experience

Bed Bath & Beyond continues to develop and expand its AndThat! concept, which evolved from the company’s Christmas Tree Shops banner as a growth vehicle that offers consumers a lively shopping environment and provides the parent company a format that can compete with other treasure hunt-oriented retailers.

Retail
Ikea Promotion Highlights Holiday Entertaining

Ikea has launched a holiday entertaining promotion that links furniture and housewares in a manner that lets the company promote seasonal goods in a timely context. The promotion also reminds consumers that it offers not only furnishings but a range of housewares.

Retail
Crate & Barrel Partners With Reese Witherspoon

Crate & Barrel has teamed up with actress and producer Reese Witherspoon as the brand’s newest ambassador. The ongoing partnership, which will also incorporate Witherspoon’s own lifestyle and fashion brand Draper James, kicks off with the launch of Crate & Barrel’s holiday advertising campaign.

Retail
BJ’s Promotes Party Planning

A survey conducted by Wakefield Research for BJ’s Wholesale Club found that 65% Americans have attended a holiday party or gathering that ran out of entertaining essentials such as food, cups, plates, utensils, napkins or alcohol.

Tabletop
David Tutera Serves Up New Home Collections

Celebrity bridal and event wedding planner David Tutera is one of today’s leading experts in weddings and entertaining. He is also growing his brand for the home, including a serveware line called Old Hollywood by Thirstystone, glassware with Circle Glass in development, and a bake, serve, carry and store line, Sweet Celebrations, with Love Cooking. NOUVEAU® had the opportunity to speak with Tutera about the preferences of today’s consumers in celebrating events in their own home.