home fragrance

Home Décor
Newell Brands Opens Home Fragrance Lab

The Newell Brands Home Fragrance Division has expanded its research and development capabilities, particularly as to candle and other home fragrance innovations, at a recent ceremony marking the opening of a new state-of-the-art 20,300-square-foot research and development lab in South Deerfield, MA.

Retail
Yankee Candle Unveils New Concept Store

Yankee Candle, a division of Newell Brands, recently unveiled a new “World of Home Fragrance” concept store in Natick Mall outside of Boston, MA.

Home Décor
Kline: Home Fragrance Segment Growing

The home fragrances market in the U.S. outpaced the previous year’s growth through 2017, with Internet sales playing an important role in the market’s performance, according to Kline’s “Home Fragrances: U.S. Market Analysis and Opportunities” report.