Qurate Retail Group has appointed Leslie Ferraro to the newly created role of president, QxH, effective September 16. In this role, Ferraro will lead Qurate Retail’s largest business unit, comprising its QVC and HSN brands in the U.S., reporting to Mike George, president and CEO, Qurate Retail, Inc.
As it continues to adjust its business model after the QVC and HSN merger, Qurate Retail struggled in a challenging first quarter.
Qurate Retail Group is rolling out several programs that company officials said build on its history in video, digital and social e-commerce.
Qurate Retail Group has announced a series of initiatives designed to position its HSN and QVC U.S. businesses for long-term growth, increase synergies and accelerate the company’s digital transformation. The moves include the elimination of the QVC U.S. president position, with the exit of Steve Hofmann, who currently holds that position, and the combination of buying staffs.
HSN and the University of Tampa’s John P. Lowth Entrepreneurship Center, Sykes College of Business, are preparing the next American Dreams Academy— an interactive, educational and hands-on two-day experience for emerging entrepreneurs— which will be held in Cincinnati.
After completing a spin off from GCI Liberty and changing its name from Liberty Interactive, Qurate Retail, parent of QVC and HSN among other retail operations, posted first quarter net income of $142 million, or 30 cents per share, versus $91 million, or 20 cents per share, in the year-before period.
HSN has partnered with chef Michael and Liz Symon to launch Symon Home, their first collection of cooking and entertaining products.
Liberty Interactive Corporation is renaming itself the Qurate Retail Group.