As retailers, large and small, continue to temporarily close their doors in the wake of the coronavirus pandemic, hydration suppliers are ramping up programs to support their partners.
Built NY, a division of Lifetime Brands, has launched the Cascade water bottle. One percent of wholesale sales from its Cascade 18-ounce water bottle will be donated to Water.org to help provide access to safe water and sanitation in the developing world.
Contigo, in cooperation with the U.S. Consumer Product Safety Commission, is reannouncing a recall of its Kids Cleanable Water Bottle. The reissue is due to a choking hazard, with additional incidents reported that involve replacement lids provided in the previous recall.
French Bull has signed an exclusive licensing deal with Core Home on an assortment of hydration and kitchenware products. The companies will debut the collection at the upcoming Inspired Home Show in Chicago.
Story at Macy’s, the narrative-driven retail concept inside 36 Macy’s stores nationwide, has unveiled its latest theme: “Feel Good.” Through April 2020, the Feel Good Story brings a fresh focus on wellness and uses merchandise curation and events to explore simple and actionable ways for customers to find greater balance, energy and nourishment.