Ikea launched a new chapter in its expansion in the U.S. as it opened its first Planning Studio in New York this week, a retail concept that is part prototype and part test operation, a spokesperson said.
On Monday, April 15, Ikea will open its first-ever Planning Studio at 999 Third Avenue in Manhattan, near Bloomingdale’s, marking a new, smaller-scale chapter in the Swedish retailer’s development.
Ikea said that Lars Petersson, its country U.S. retail manager, has decided to retire from Ikea retail U.S. after 36 years with the company.
Ikea’s strategy for its new, urban Planning Studio is based less on its past practices and more on an omnichannel approach the retailer is embracing.
Ikea is planning to open its first city center store in the U.S., marking what the company said is its ongoing transformation and commitment to bring the retailer into the heart of urban areas. The “Ikea Planning Studio” is slated to open in Manhattan in spring 2019.
Ikea is looking for 20 growth-stage startups to work with it in developing pilot programs.
According to a survey fielded by Market Force, Ikea is the favorite home furnishings retailer among consumers in the U.S. while Ace Hardware is their favorite home improvement chain.
Ikea has launched its 2019 catalog, which, in addition to new products, celebrates the company’s 75th anniversary.
Ikea’s Midwest distribution center under construction in Joliet, IL, has been awarded the Leadership in Energy and Environmental Design (LEED) Gold Certification from the United States Green Building Council (USGBC), a first for Ikea properties in the U.S.