Instant Brands, the parent company of the Instant Pot multi-cooker, has expanded its assortment of kitchen electrics with the launch of 10 new appliances.
According to Target, millions of customers shopped hundreds of thousands of items across the retailer’s assortment— from home décor and housewares to clothing, toys, electronics and more— during Target’s Deal Days, two days of online savings on July 15 and 16.
Lifetime Brands has entered into a licensing agreement with Instant Brands, Inc., the makers of Instant Pot. Company officials said it will create and distribute official Instant Pot branded accessories, including bakeware, prep accessories and cutting boards.
Despite technical difficulties that had Amazon.com offline intermittently during Prime Day, the company said its annual online summer sale day was a success with sales surpassing Cyber Monday and Black Friday.
In a recent issue of People Magazine, the media outlet dedicated space to food favorites, including recipes, stand-out eateries and some of the country’s most popular restaurant specialties. In addition, the brand also put the spotlight on housewares with two lists, “Essential Tools Under $50” and “Gadgets Worth The Counter Space,” which both target those who embrace at-home cooking and entertaining trends.