Macy’s CEO Jeff Gennette is bullish on his company’s Backstage off-price retail concept.
As Macy’s continues working to stabilize its brick-and-mortar operations, the company reported a drop in comparable store sales in the first quarter.
Facing competitive headwinds from e-commerce and closeout retailers, Macy’s new CEO Jeff Gennette is focused on growing the company’s core business while also expanding the department store’s efforts in the digital space.
Department stores may have backed off consumer electronics years ago, but Macy’s wants another crack at the category. The retailer…