JetBlue Airways Corp. has reportedly sued Walmart for trademark infringement, after the retailer began using the name Jetblack for its text-based personal shopping service.
As it looks to sharpen its e-commerce growth opportunities, Walmart said it is repositioning the Jet.com business, integrating Jet’s teams into its core e-commerce operations.
According to eMarketer, Walmart will overtake Apple to become the third largest e-commerce retailer in the U.S. by the end of the year, with online sales growth outpacing even Amazon.com gains.
Jetblack held a press reception on November 13 and conducted a public event the next day, all to help spread the word about its new shopping service, one that combines e-commerce and customized concierge-style attention, with texting the key communications link between shoppers and the business.
At a panel held last week in New York, David Echegoyen, chief customer officer at Jet.com, told the audience that the company’s recent refocus on the affluent, urban Millennial consumer represents not so much as a change in its approach to the marketplace as a shift driven in large measure by its purchase by Walmart.
On Tuesday, October 16, Walmart held its annual Investment Community Meeting, where executives emphasized Walmart’s leadership in technology innovation initiatives. The Shop the Room function that Walmart.com introduced in the online home department is one example of how the company has been evolving.
In purchasing Whole Foods Market, Amazon became a major player in the grocery store channel, and also forced established retailers to go more boldly into the digital space. HomeWorld’s Supermarket Report looks at Amazon’s Whole Foods initiatives, online trends in the grocery channel and how technology is playing a key role.
Walmart has teamed up with BuzzFeed’s Tasty, a social food and recipe network, and the program has the potential to put housewares in the consumer spotlight to drive sales.
Hayneedle.com has named Scott Doughman as company president while at the same time announcing that Anthony Soohoo has been appointed the svp/general manager of the Walmart.com Home Group, which includes Hayneedle and relevant operations across the Walmart.com and Jet.com businesses.
As it moves to make grocery shopping more convenient for consumers, Walmart has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City.