Report: Sears To Launch Consumer Marketing Campaign

With the survival of Sears now a settled issue, at least for now, the venerable retailer is now focused on putting its brand back in front of consumers and letting shoppers know the company is, in fact, still in business.

Turn Sears Sadness Into Opportunity

Shed a tear for Sears Holdings if you must. Despite any flicker of post-Chapter 11 hope Eddie Lampert tries to peddle, all that seems left of this story— even if in some way the Sears and Kmart brands are salvaged or reincarnated— is for the plug to be pulled on what is left of the business as we know it and the remnants of its assets to be redistributed.

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